The Universal Product Roadmap: A Product Management Field Manual

PDF · 17 pages · Aug-2026

Every roadmap is a list of the things you said no to. Most product work fails in one specific moment: someone senior challenges a priority and nobody wrote down the tradeoff. This 19-page field manual runs discovery through delivery, built to be filled in live rather than read cover to cover. Free to download, print ready.

What is inside

• Discovery templates you can fill in during the meeting: problem statement, jobs to be done, and the evidence ladder that ends most prioritisation arguments
• The value proposition canvas with the running order that matters, plus RICE, Kano, WSJF and the impact-versus-effort plot with five real calls worked through
• Retention curves, funnel drop-off, north star metrics by business model, and the six formulas you will be asked for by name
• Now, next, later horizons instead of a dated promise calendar, with the sprint capacity split that keeps the plan honest
• Pricing and packaging basics, the four questions to ask when someone says "just add this", eight named traps with their fixes, and a properly defined glossary